Utah Neuters Search Ad Trademark Keyword Law
The Google Public Policy Blog informed us that Utah has changed the law that restricted search engines from triggering ads based on trademarked terms. This reversal now puts Utah in sync with the precedent set forth by the federal trademark law. In short, you can now legally bid on trademarked terms in Utah, assuming you […]
Barry Schwartz on March 7, 2008 at 2:33 pm | Reading time: 1 minute
The Google Public Policy Blog informed us that Utah has changed the law that restricted search engines from triggering ads based on trademarked terms.
This reversal now puts Utah in sync with the precedent set forth by the federal trademark law. In short, you can now legally bid on trademarked terms in Utah, assuming you comply with the search engine’s trademark policy in your country.
Related stories
New on Search Engine Land
About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.