The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Topic: Named-entity recognition
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the […]
Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion
Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its “Satori” technology. Bing writes on its blog today saying: Today, we […]