Being able to track digital marketing directly is what so strongly distinguishes it from offline marketing. Whereas newspaper, TV, radio, and outdoor ads only estimate viewership and effectiveness, online advertising can tell you how it performed, and right away. Yes, there are discrepancies in online advertising reporting, and yes attribution to traditional marketing channels has […]
Google has been recently promoting AdSense over the radio, in fact, @AdSense tweeted about the radio commercial, asking if “you heard it, and where.” A Google spokesperson confirmed the AdSense radio ads in a statement to Search Engine Land: Google is currently running radio ads to promote AdSense. AdSense is an innovative program that helps […]
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data. Most helpful in making purchase decisions: […]
Radio Tunes Out Google in Rare Miss for Web Titan from the Wall Street Journal has some excellent history on why Google Radio ultimately failed earlier this year. I’ll quote the story early on, but the Wall Street Journal piece is excellent, on its own. A look at what went wrong shows that Google misjudged […]
Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google Audio Ads and Google Radio Automation. In a post on the Google Traditional Media blog, Google’s Susan Wojcicki explains the service wasn’t as successful as they hoped: In 2006, we launched Google Audio […]
The Inside AdWords blog announced Clear Channel’s inventory of about 1700 AM and FM stations are now available for purchase at Google Audio Ads. For more about the ads, see our Google Audio Ads archive.
Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are […]
Results from a new iProspect survey, Offline Channel Influence on Online Search Behavior Study, found that offline channels prompt two-thirds of online searches. Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store’s location and […]
Google announced they have completed their audio ad test and is now in the process of rolling out audio ads to all US advertisers. In fact, I reported on May 15th, that many advertisers began seeing the audio ads option within their AdWords console. Today, EBay to Broker Radio Ad Time from the Wall Street […]
This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel’s network. Clear Channel is the US’s largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include “30-second spots on all of Clear Channel’s […]
dMarc Founders No Longer At Google at paidContent.org reports that the founders of dMarc have left Google due to differences of opinion and remuneration. Chad and Ryan Steelberg bios), the founders of dMarc Broadcasting, sold the company to Google on January 17, 2006 for $102 million in cash and with potential to earn up to […]
MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory, Google won’t be able to […]
A Wall Street Journal article named Google Tests New Ad Offerings — But Will Advertisers Follow? looks at various types of advertisers reactions to Google’s efforts to expand to print and audio ads. I’ll put out some quotes for you on this: The success of Google’s efforts to persuade Mr. Cohen and his counterparts [Google […]