If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls […]
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of branded search competition. The study analyzed how core brand terms of more than […]
We discussed it last week and today you can officially port your mobile number to Google voice. The blog post announcing Google Voice number porting says it takes 24 hours and costs $20. It probably will also count as a termination of your wireless account, triggering early termination fees if applicable. To make it work […]
Google announced today that the Nexus One handset is now compatible with the 3G networks of AT&T in the US and Rogers Wireless in Canada. A CDMA version (for Verizon) is coming soon. However the phones are unsubsidized (no contract) so you’ll pay full price — unless buying from original Nexus One carrier T-mobile. The […]
This is the question that the US FCC will need to answer according to an article in the Wall Street Journal, which describes how the agency is grappling with new phone services such as Google Voice. Strictly speaking Google probably shouldn’t be considered a carrier because you can’t use it to make calls in the […]
Maybe that headline overreaches a little but not entirely. For those that have been wondering whether Google’s GrandCentral acquisition, which the company made in mid 2007 and thereafter seemed to neglect, would suffer the same fate as Dodgeball or Jaiku . . . wonder no more. Using the GrandCentral infrastructure, and currently only available to […]
Gary Price reports Google has a new job opening for a Strategic Negotiator, Submarine Cable in their Mountain View office. A “Submarine Cable Negotiator” you say? The job involves undersea cables used to carry telecom traffic. The submarine cable negotiator will “identify, select, and negotiate submarine networking contracts as part of the development of Google’s […]
InfoSpace released a new mobile platform called “mCore.” Designed to help carriers provide a better user experience, the new platform offers mobile search, storefronts, portals and messaging. It’s also modular to enable carriers to use all or part of the platform. Simultaneously, InfoSpace announced Virgin Mobile in Europe and Verizon Wireless in the U.S. as […]
AT&T, Verizon oppose Google airwave proposal from the Seattle Times reports that the two U.S. telecom giants, AT&T and Verizon, are opposing Google’s wireless airwave proposal. AT&T and Verizon told the Federal Communications Commission that Google has “no legitimate basis” in their proposal to have the government auction off the airwaves. The telecom companies believe […]
AT&T is launching an ad-supported directory assistance (DA) service through the phone number 1-800- YellowPages (1-800-935-5697). Right now it’s available in three markets: Bakersfield, CA.; Oklahoma City, OK; and Columbus, Ohio. Described as a “controlled trial,” it’s not clear yet if the service will roll out nationally. However, I would assume so eventually.