How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
Topic: Usenet
SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very differentNov 14, 2016 by Ginny Marvin At an event in Redmond, Microsoft shared its vision of […]
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s […]
Google Gutted Its Search Quality Rating Guidelines For Public Release
As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time. This is the document that Google’s human search quality raters use when grading Google’s search results. But the new, public document is actually an edited version of the old […]
Liveblogging the Google Buzz Launch
Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using. Stay tuned for the liveblogging to start at 10 am or shortly thereafter…. Okay, […]
SearchCap: The Day In Search, October 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]
Google Unlocks 700 Million Posts In Search Bug Fix
Wired reports Google has fixed a year old bug where 700 million posts within a Usenet group were unsearchable via Google Groups. Google fixed this bug after Wired called them out for the blunder. Google sent Wired a response that read: It turns out there was a bug, a specific bug, that affected search within […]
The Next Decade: Can Google Stay On Top?
There’s a feeling in the air of change — from one era to another and, more precisely, from one type of media culture to another. The hearings on Capitol Hill yesterday on the “future of journalism” reflect this transition in which traditional media are under intense pressure and fighting for their lives in some cases. […]
The Rise (And Fall?) Of Real-Time Search
Blogging and micro-blogging represent a stream of real-time web activity; from important real-life events to random personal thoughts, more Internet users are putting what they see, hear, think, and feel into this stream. Twitter, in particular, is a river of information. Breaking news is often reported there first, ahead of any other media — online […]
The Link Saboteurs, And Why They Will Ultimately Fail
There’s an interesting thread over at SEOmoz about how some unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity and maybe even trigger some sort of rankings and/or reputational search penalty against their competitor. […]