SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very different
  Nov 14, 2016 by Ginny Marvin

  At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.

• Social is the future of customer service
  Nov 14, 2016 by Digital Marketing Depot

  You’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the appropriate channels. You know that digital and social are the future of customer service. The question is: how do you get there? In this guide from Lithium, you’ll learn: the value of […]

• Google formally changes AdWords price extension format to swipeable cards
  Nov 14, 2016 by Ginny Marvin

  Price extensions are also rolling out for more languages and currencies.

• Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
  Nov 14, 2016 by Joy Hawkins

  Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.

• Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
  Nov 14, 2016 by Amy Gesenhues

  Ireland’s McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.

• 70% of consumers will leave a review for a business when asked
  Nov 14, 2016 by Sherry Bonelli

  Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.

• Common Search: The open source project bringing back PageRank
  Nov 14, 2016 by JR Oakes

  Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.

• Frederick Banting Google doodle honors first doctor to treat diabetes with insulin
  Nov 14, 2016 by Amy Gesenhues

  Today marks the 125th birthday of the Canadian medical scientist and physician whose work earned him a Nobel Prize.

• Google’s search knows about over 130 trillion pages
  Nov 14, 2016 by Barry Schwartz

  In less than four years, Google’s search knowledge of pages have grown by more than 100 trillion new pages.

• Community Marketing 101
  Nov 14, 2016 by Sponsored Content: Experts Exchange

  Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How to avoid an outbound link penalty from Google
• Getting a clearer picture of local marketing attribution
• Coaxing smarter paid search bidding decisions out of sparse conversion data
• Boost your conversion rate by 45% today… no, really!
• 4 marketing innovations headed to brick-and-mortar retail in 2017
• Will brands be forced to take sides in a more polarized marketplace?
• Facebook has created its own analytics tool for Messenger bots

Search News From Around The Web:

Industry

• Danny Don’t Surf: Danny Sullivan Keynotes State of Search, State of Search

Local & Maps

• Google Search and Maps Thanksgiving Trends, blog.google

Searching

• Answer: Self-sustaining disasters?, SearchReSearch
• Google showing inaccurate top news search result about popular vote, Business Insider
• Google Tests New User Interface For Search, Search Engine Roundtable

SEO

• Google Search Update On November 10th?, Search Engine Roundtable
• Google Snippet Date Wrong For Many Search Results, Search Engine Roundtable
• Rich snippets for product listings with Schema.org, Yoast

SEM / Paid Search

• Expanded Text Ads vs. ‘Standard’ Text Ads: Split Results, 3Q Digital
• How To Setup Message Extensions, PPC Hero
• Support for internationalization in price extensions for AdWords API, Google Ads Developer Blog

Search Marketing

• Authority and Content: Why They Are Sustainable Competitive Advantage Builders, Stone Temple