Get more out of your webinars and virtual events
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
In-person will return, but the virtual genie can't be put back in the bottle
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
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But whether organizers can safely get conferences up and running in 2021 is another question altogether.
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Pages also now have an 'Events' tab for to feature their (virtual) events.
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.