Analytics & Conversion
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Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.
PPC
Search Engine Land seeks editor to cover paid search marketing
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.
Analytics & Conversion
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.
PPC
Google releases Partner Program directory in latest effort to rebuild program
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
Content
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
SEO
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Content
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Content
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.
SEO
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
SEO
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
SEO
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
SEO
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
SEO
Answer MarTech’s survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Content
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Events
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
SEO
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Content
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Content
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
Content
Search Engine Land, SMX name Carolyn Lyden content lead
Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
Content
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.