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Henry Powderly's latest articles
Search Engine Land seeks editor to cover paid search marketing
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.
Google releases Partner Program directory in latest effort to rebuild program
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Answer MarTech’s survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
Search Engine Land, SMX name Carolyn Lyden content lead
Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
You may nominate as many organizations or individuals as you feel deserve the recognition.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.
Replay: What marketers need to know about Facebook Shops
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let's talk about that.
Replay: Experts discuss Google Shopping on Live with Search Engine Land
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land
Group discusses how brands and marketers can use location intelligence as they plot a way forward.
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land
If you are having indexing issues with your HTML or JavaScript-based website, then you won’t want to miss this chat.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know how your thoughts on attending live person events through the end of this year.
Replay: Pros discuss content marketing during COVID-19
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
Replay: Digital commerce panel on Live with Search Engine Land
The panel discussed digital commerce marketing in the time of COVID-19 and how commerce marketers' channel strategies are evolving
What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
Replay: SEOs talk COVID-19 search disruption
A panel of experts joined Live with Search Engine Land to discuss possible changes in Google's algorithm since the coronavirus pandemic broke out.
Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz's Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.
Next up: PPC experts join Live with Search Engine Land
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term.