Managing complex marketing campaigns
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
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Edna Chavira's latest articles
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Drive better rankings and engagement with a smarter SEO framework
With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.
Think spiderwebs, not funnels for remarkable SEO results
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
How AI is radically reshaping marketing budgets
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Get more out of your webinars and virtual events
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
How content is critical to a winning ecommerce strategy
Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
The ultimate consent strategy for maximizing customer opt-ins
Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.
The future of keyword targeting
Leverage your existing search expertise on a new performance marketing platform.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
The 5 core focus areas of website optimization
Learn on-page and technical SEO best practices and performance optimization techniques.
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Mastering email campaign execution
Don't miss this opportunity to learn how to create more effective and engaging emails.
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Hot take: Why SEO’s oldest tactic must evolve now
Improve your SEO in just 10 minutes! This bite-sized session is designed to fit into your busy day.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Future-proof your content
Learn how to optimize your content for maximum impact.
The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
2024 organic website traffic benchmarks
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
Beyond personalization: Mastering the win-win
Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.
The path to personalization: A roadmap for marketers
There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Accessibility matters: Strategies for building inclusive digital experiences
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Surviving and thriving in the new Google
Navigating March 2024 updates for content creation, link building, and SEO success
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
The future of search is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Dominate search results with your SEO dream team
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
Upgrade your paid search strategy with Connected TV
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Turn data into meaningful customer moments
Unify customer data into a single view to drive true personalization without relying on third-party tracking.