Without Fanfare, SEMPO Turns 10
Today marks the 10th birthday of the Search Engine Marketing Professional Organization — SEMPO — formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand out, especially compared to other industry groups like the DMA. My column today […]
Today marks the 10th birthday of the Search Engine Marketing Professional Organization — SEMPO — formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand out, especially compared to other industry groups like the DMA.
My column today at Marketing Land looks at this more, so check that out: 10 Years Later, Do We Need SEMPO?
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