Yahoo Pushing Vertical Search Through More Yahoo Shortcuts
Yahoo! Shortcuts must be working for searchers and for Yahoo!
Starting last week, I noticed Yahoo prompting me a lot more to search for retailer coupons, flights from city to city and movie showtimes – all which trigger a Yahoo Shortcut. While shortcuts have been around for a while, this is the first time I remember Yahoo prompting me over and over use them before I’ve completed a search.
I’ve gotten used to getting this after a generic search:
But these showed up when I went to search.yahoo.com or my.yahoo.com:
If you want to learn more about these vertical search results creeping into the main results, check out the series I wrote for SearchDay: Yahoo! Shortcuts, Google OneBox, Microsoft Instant Answers, and Ask Smart Answers.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.