Apple

Smarter’s Product Video Reviews

Smarter’s video product reviews are a very entertaining and useful product research tool. As Smarter’s product evangelist Paul Willmes said, “the reviews are by people who actually own [the product] which makes it more real. It makes the opinion more valuable, like a friend giving you advice.”

Commerce

Google Base & Data Feed Optimization

The vertical search results on the main shopping engines should not be ignored. We’re all very familiar with Search Engine Optimization (SEO), but you can also get to the top of Google through Google Base. I estimate that over 30,000 merchants are taking advantage of Google Base, but only a very small percentage have actually […]

Content

SideStep Raises $15 Million

SideStep today announced that it raised $15 million in its Series C round, led by Norwest Venture Partners. Other VCs involved include Trident Capital, Leader Ventures and Saints Capital. To date, SideStep has raised aproximately $32 million. Competitor Kayak has raised $30 million.

Commerce

Farecast Offers Insurance Policy on Airfares

Travel search engine Farecast officially launched its Fare Guard service, protecting flyers from volatile airfare prices. The service allows travelers to basically purchase an insurance policy on a flight for $10 ($3 until February 1), thus locking in the published rate.

Amazon

SideStep To Add Cruise Search, The Vertical Search Opportunity

Rounding out its travel search offerings, SideStep will soon launch cruise search, powered by CruisesOnly, the premier cruise brand of Boston-based NLG. While I was surprised by this announcement as I think SideStep has a lot of other fish in the frying pan it needs to focus on, Jon Robison explained that “CruisesOnly is a […]

Commerce

Yahoo Pushing Vertical Search Through More Yahoo Shortcuts

Yahoo! Shortcuts must be working for searchers and for Yahoo! Starting last week, I noticed Yahoo prompting me a lot more to search for retailer coupons, flights from city to city and movie showtimes – all which trigger a Yahoo Shortcut. While shortcuts have been around for a while, this is the first time I […]

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