Yang’s Letter: Dear YHOO Shareholders, Yahoo Will Be A “Must Buy” For Advertisers & Grow 15% Per Year

Having earlier told
Microsoft no, now Yahoo has explained to its shareholders why it declined to
be purchased. The full letter can be found

here. Below, some highlights.

• Yahoo’s board is "continuously evaluating all of Yahoo!’s strategic
  options"
   
• Yahoo is has a "unique combination of strengths," including a strong
  brand, many popular online services, a leader in display advertising, a leader
  in search advertising, mobile, and online video.
   
• Yahoo plans to grow key properties by 15 percent per year, over the next
  several years.
   
• Yahoo is working to make itself a "must buy" for advertisers.

Unlike past letters
to employees that CEO Jerry Yang has sent, this one to his shareholders is in
upper case.

For our past coverage on Microsoft’s move on Yahoo, including
yesterday’s layoffs,
see our
Microhoo archives. For commentary across the web on the letter, see
here on Techmeme.