• http://www.raisemyrank.com/ Bob Gladstein

    I wish I could agree with you. I absolutely hate to see spam succeed, but it does.

    I received an RFP last week from a small company who pointed out to me that one of their competitors was seriously dominating their SERPs. I took a look, and saw right away that this competitor had been buying links. It was pretty tough to miss.

    I wrote back that if they wanted to try fighting with fire, I wasn’t the person to help them, because this is something I refuse to do, and it could end up harming them more than it could help. But could I guarantee that their competitor was going to get caught? No.

    In the case you cite in the article… I don’t know. If BigCo is really big, then the BMW example is even more valid. Yes, they got banned. But as you note, the ban didn’t last very long. Big brands may have more revenue to lose, but what search engine is willing to return a page of results that doesn’t include a given big brand in response to a search for the name of that brand? That other department at BigCo may be well aware of the risk. They may also feel pretty secure that should something terrible happen, a humble apology and some quick editing will fix everything.

    It’s the small companies that are risking everything when they try to deceive the search engines, but we’d have a much easier time of dissuading them from taking that risk if there weren’t so many examples out there of such techniques paying off.