10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Topic: BMW
See how leaders bridge the engagement divide by watching ‘Engage with SAP Online’ on demand
Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up. Watch on demand now.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of TLD.
Amazon just upped the ante in the battle of the virtual assistants
Smart speakers are the 'gateway drug' to smart home adoption.
Seeking investments from Microsoft & Amazon, HERE signals intent to compete aggressively with Google Maps
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
HERE Maps Sale Confirmed, German Car Makers Will Continue To License Platform
Consistent with previous reports of a sale of its HERE mapping unit to a consortium of German automakers, Nokia issued a press release earlier confirming the sale. The German group includes AUDI AG, BMW Group and Daimler AG. The purchase price, €2.8 billion ($3.07 billion), was slightly higher than the roughly €2.5 billion ($2.7 billion) […]
SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part […]
Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group
According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always […]
Google Maps Hides Search Bar, HERE Struggles To Sell
Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to […]
Report: Uber Makes $3 Billion Offer For Nokia’s HERE Maps
The mapping acquisition would be the second for Uber this year.
Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
With more than a month still to go in 2014, Ask.com has already released its top searches for the year. Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed its top trending news, […]
Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […]
Apple “Embarks” On Another Mapping Acquisition
Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The company has acquired app developer Embark. […]
4 Signs You’re Chasing The Wrong Goals In SEO
Does it bother you as much as it bothers me? Surely you’ve seen it. Perhaps you know someone who’s done it in the past (or good grief, is still doing it!). I can’t imagine anyone who reads Search Engine Land on a regular basis would do it, but then again, many things in life surprise […]
Google “Search Plus” Impact on Local: Limited So Far
Amid all the controversy that has erupted over Google’s new search personalization (Search Plus Your World), I’ve been doing local searches to see what if any impact it’s having on that arena. So far, in my unscientific query survey, the impact seems to be minor. Below are some examples where I toggle between personalized and […]
SearchCap: The Day In Search, December 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
Yelping In The Beemer: Review Site Inks Deal With BMW
Yelp is now established and mainstream enough to be included in BMW’s Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners “who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service.” This means select BMW vehicles (see below for […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”
Among major brands, those in the automobile, finance, and food service industries attracted the most complaint-related searches in 2010. That’s according to a new study from the marketing agency Web Liquid Group. The 2011 Customer Complaint Index measures search activity in the Google Keyword Research Tool involving complaints (i.e., broad match results for “(brand name) […]
Google Maps “Send To Car” Running Out Of Gas?
There have been a number of comments in forums and tweets that people aren’t seeing the Google Maps’ “send to car” option any longer. The following comment is representative: The send to car option is gone from the Google Maps Beta: there is only a send to email and send to phone option. Is it […]
Google’s Legal Woes Not Impacting Brand: Survey
Google has had its share of negative press coverage over the past year. And one of the questions that reporters always ask is: how will this scandal or that investigation impact the perception or usage of Google in the market? In other words, does something like the WiFi privacy scandal in Europe or the antitrust […]
Google’s Automated Cars: The Perfect Venue For Ads
Imagine this: You’re driving across town to catch a concert by a new artist that friends have been talking about for weeks. Only you’re not really driving. The car is driving itself. And you’re actually paying as much attention to the video screen on your car’s dashboard as anything. You’ve already bought the singer’s latest […]
SearchCap: The Day In Search, September 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]
Why Google Should Ban Its Own Help Pages — But Also Shouldn’t
Google takes pride in showing how it will enforce its anti-spam rules even against itself, but apparently there’s a limit to how far it will go. Google is declining to ban many of its own help pages that were published in violation of its webmaster guidelines. That’s wrong for the reasons has Google’s stated. But […]
Build Out Your PPC Toolbox With Non-PPC Tools
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
“See No Evil” Is No Way For Big Companies To Deal With Search Spam
It started innocently enough. A client, whom I’ll refer to as BigCo, asked a question about the success that one of their divisions was having with a different search consulting company. I wasn’t familiar with the company, so I asked a few questions and then started to investigate them. What I found disturbed me. It […]
Land Grab: Google Expands Real Estate Listings
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps. A Google Maps search for “seattle real estate” looks mostly like […]
SearchCap: The Day In Search, June 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Explorer 6 Forces Bing As Default Search Provider It appears that Bing is overriding the default search provider set by users of Internet Explorer 6. Several IE6 users have complained […]
Website Guilty Over Google’s Automated Snippet
The Register reports a Dutch court has ruled against a Dutch web site, where the web site was sued over the automated snippet used in Google for a keyword phrase. When someone searched for [Zwartepoorte] and [bankrupt], Google showed Miljoenhuizen.nl and the snippet in the Google search results for Miljoenhuizen.nl was: Complete name: Zwartepoorte Specialiteit: […]
Location in the Browser: What Does It Mean?
Not long ago, Google rolled out its “Geolocation API” (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone’s inherent location-awareness technologies (i.e., GPS) and Google’s cell-tower database (which has been expanded now to include WiFi […]
Google Android G1 Reviews Flood Market: Mixed, But Mostly Positive
If the G1 vs. iPhone comparison were a presidential debate, the iPhone would have won — but not decisively. That’s according to a flurry of reviews out today in advance of official delivery of the first Android phone on October 22. As with the iPhone, there are many likes as well as dislikes among the […]
SearchCap: The Day In Search, July 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Now The UK’s Top “Superbrand”
Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]
SearchCap: The Day In Search, April 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.