How to use Google Ads attributed branded searches to measure brand impact
Campaign data reveals which creatives and audiences drive branded searches, how to interpret the results, and where the metric falls short.
Topic: Gmail
Google expands ads in AI Mode to 10 new markets, with UK and Brazil next
Google expands AI Mode ads to 10 new countries and introduces multiturn ads in the US, with more markets coming soon.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Google begins testing ads in AI Mode for users with Personal Intelligence enabled
Google is testing personalized ads in AI Mode using insights from connected apps, while maintaining user privacy protections and opt-in controls.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
28 AWESOME content marketing tools
Deciding what content marketing tools to add to your suite in 2026? Check out this updated list of the best free and paid tools.
Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Blogger outreach: The definitive guide
New to blogger outreach? Here's a step-by-step guide guide on how to cold pitch content they actually want to publish.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
BuzzStream review: Is this link building and outreach tool worth it?
I reviewed BuzzStream for a week. Does it work? Is it worth the money? I reveal everything in this review.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Microsoft Bing usage and revenue stats (new data)
Interesting Bing user stats. Includes data on visits, revenue, market share and more.
How to map AI search prompts to every stage of the sales funnel
Your brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.
Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Google adds Channel Diagnostics to Performance Max
Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
How to build a Claude Code-powered second brain for agency work
See how memory, search, MCP integrations, and AI skills work together to reduce context-switching and keep client work moving.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.