• http://twitter.com/rodnitzky David Rodnitzky

    Good article Dave, even though you spelled my last name wrong!!!

    I have no problem with a “shelf space” strategy for brand terms, but I still think brands should have more control at less cost than in the current environment!

  • http://twitter.com/elisabethos elisabeth osmeloski

    ooh.. shame on that editor for missing the misspelled name! I’ll have to have a strict word with her.. Fixed, David;) 

  • http://twitter.com/rodnitzky David Rodnitzky

    Thanks Elisabeth, I know you can relate! :)

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