David Roth

Dave Roth founded Emergent Digital in order to use digital marketing to make the world a better place. B-Corps, nonprofits, social enterprises, green technologies and educators now benefit from the same strategies that drive billions in profit to the Fortune 500. Roth recently served as Vice President, Marketing at Move, Inc.’s realtor.com. There, he oversaw paid and organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.


Optimizing Apps For Maximum Findability

Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more...

SMX® - Search Marketing Expo & Conference Series

Up-Close @ SMX West: Twitter For Business

Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary...


5 Ways To Fail Fast Using Paid Search

Let’s face it. Nobody ever learned a valuable lesson from success. Sure, succeeding feels great, and we can often look back at success and credit a...


Three Steps To SEM Planning Success

Ahh, annual planning season. Nothing quite like it. You can almost smell it in the air. Dozens of spreadsheets packed with endless assumptions, each...