Ask to Introduce New Q&A Engine Soon

Ask.com was arguably the original Q&A engine. Now the site is seeking to introduce a new product, which leverages both its search assets and the community. We were approached but we’ve yet to formally speak to someone from IAC about the forthcoming launch.

However, Silicon Alley Insider today exposes the PR email outlining the plan:

On July 29th, Ask will announce a brand new product aimed at delivering the best answers to people’s questions through a unique hybrid approach (think: a little bit search, a little bit social) that is not available on the Web today. As you know, the search landscape has evolved tremendously over the past few years and many search companies are attempting to tackle the Q&A space, but so far neither search nor social media alone as met this need.

With an avid userbase of people seeking questions (over one million questions per day; more than any other established or startup Q&A service online) and the best new technologies and products to meet this need, Ask knows that it is best positioned to capitalize on this opportunity online

In addition to Ask’s coming tool, there are a growing number of other Q&A/answer/help engines, including but not limited to:

  • Aardvark (Google)
  • Answers.com
  • Askville (Amazon)
  • ChaCha
  • Facebook Q&A (not yet formally launched)
  • kgb
  • Quora (started by former Facebookians)
  • Replyz
  • Yahoo Answers (which just upgraded)

However, none of these so far (we haven’t see Facebook’s) have quite “gotten it right” in my opinion. People sometimes also use Twitter as a Q&A tool.

Microsoft had a Q&A site that it shuttered a few years ago. And Google’s paid answers site was also closed several years ago.

Before we say anything more we’ll have to see what Ask produces and how it works.

For fun see the related 2006 post: Question & Answer Search Engines Ranked

Related Topics: Ask: General | Ask: Other | Ask: Web Search | Channel: Search Marketing

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • DDonde

    Looking good! I am happy to see Ask keeps working and developing. The only problem is that their search results are full of ads – all the above (and below) the fold area are ads…. hmmmm

    I also noticed that Omgili changed a bit to be more of a Q&A oriented:

    http://omgili.com/Drop-In-google-Serp

    The cool thing is that with Omgili you can filter by time frame and number of posts and users… Go-Omgili

  • dealiciousg

    I think the most interesting development in the Q&A space is the shopping/deals focused Q&A product from Savings.com. Very innovative and dynamic and in one of the most lucrative segments of the internet with a monetization mechanism in place.

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