Bing Ads Launches Its Own “Express” Program For Local Small Businesses

This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program.

bing ads express launches in betaBusinesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality.

There is a monthly minimum spend requirement of $50. Beyond that, advertisers can control their spend.

Whereas AdWords Express customers have the option to use Google+ pages in lieu of a website, Bing Ads Express customers can use their Facebook page or another web page that is associated with your business. The Facebook tie-in could be a worthy draw for local business already active on Facebook.

Reporting details impressions, clicks and spend as well as the top search queries that generated impressions.

Currently, Bing Ads Express is in beta and available in 25 metropolitan areas (DMAs) in the United States and for businesses across hundreds of categories. The company says DMAs and categories will continually be added to the program. Learn more here.

Related Topics: Channel: SEM | Microsoft | Microsoft: Bing Ads | Search Ads: General

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Jitesh Ghushe

    Microsoft should launch all bing services worldwide. It is not able to generate interest in people across the globe because of US only services and features.

  • Koyna Sen

    Great to learn that Bing has also launched such a potential platform modeled on AdWords Express program of Google. Hope it will be highly effective for small business owners in driving more traffic and to solidify their business presence as well.

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