Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports

By Ginny Marvin

Published: June 3, 2013 at 10:41 am

This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part.

What is exciting is the fact that upon downloading to Excel, reports are already formatted and set with column filters for easy sorting and pivot table and chart creation.

There’s no need to waste precious time tinkering with basic formatting — deleting rows here, adding rows there, setting filters — after each download in order to get reports ready for actual analysis.

Here’s an example of what an Excel report looks like upon download from Bing Ads:

To download reports to Excel, set the Format field to “Excel” in the dropdown menu when in the Reports center.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.