Topic: Data warehouse

Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device […]

Bing Ads Unveils Better Reporting

Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when […]

Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research

Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would without it. One reporting improvement is that AdSense publishers can now view “all time” […]