Bing And Google Gain Market Share While Yahoo Drops

The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year.

Keeping in mind this isn’t yet the official comScore release, the following are the numbers for February:

  • Google: 66.4 percent (vs. 65.4 percent a year ago)
  • Bing:  15.3 percent (vs. 13.6 percent a year ago)
  • Yahoo: 13.8 percent (vs. 16.1 percent a year ago)
  • Ask: 3 percent (vs. 3.2 percent a year ago)
  • AOL: 1.5 percent (vs. 1.7 percent a year ago)

The combined search alliance share is now 29.1 percent, essentially flat and where it has been for many months. However Yahoo’s decline since last year at this time has been significant.

For comparison, here are the official comScore numbers from January, 2012:

The data above do not reflect mobile search market share, which accounts for between 15 percent and 30 percent of query volume in some categories. There, Google is almost totally dominant.

US mobile search market share

Source: StatCounter

Postscript: This afternoon comScore published the official search market share figures for February. They’re consistent with what we presented above:

Related Topics: Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: comScore | Yahoo: Search


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide