Bing Becomes Hub Of Microsoft’s New Xbox Experience

bing-b-logoAs promised, Bing is the focus of a new Xbox experience that’s launching this week.

Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their television, including movies from Netflix, TV shows on Hulu Plus, music from Zune, video games and more. Here’s an excerpt from Microsoft’s news release, the full text of which also introduces several new content partners:

The power of Kinect combined with the intelligence of Bing search is turning your voice into the ultimate remote control. With Bing on Xbox, you can use your voice to effortlessly find the games, movies, TV shows and music you want and discover the best offerings on Xbox LIVE, by simply saying what you’re searching for. You say it, Xbox finds it. Beginning tomorrow and over the coming weeks, Bing on Xbox voice search will initially be available in English in the U.S., Canada and the U.K. for Zune video, Xbox LIVE Marketplace and select content partners. For those who do not have a Kinect for Xbox 360, text search will be available in Xbox LIVE markets.

In one of Microsoft’s promotional images, a Bing voice search for “X-Men” on the Xbox brings up a mix of movie and video game results (and what I think is a TV cartoon on the far right).


Microsoft first previewed and promised Bing voice search on the Xbox this past summer. Also of note is last month’s departure of key executive Yusuf Mehdi from Bing’s division to the Xbox division.

Postscript From Danny Sullivan:

We’ll be playing more with Bing for Xbox in the coming days. For now, Engadget has a very nice write-up of some of the features.

Below is a short video I shot, of using Bing with Voice Commands through Kinect on my own Xbox 360. I purposely didn’t read up on a lot of the commands, just to see how it worked. Surprisingly well, especially as you get used to it.

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Related Topics: Channel: Mobile | Microsoft: Bing | Microsoft: Bing Voice Search | Microsoft: Xbox | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • P.B.

    Great. Another point of frustration for the poor folks using MS products. I don’t have an Xbox and this marriage of mediocrity certainly won’t compell me to buy one now either. Every few months I give Bing a try to see how much of the advertising is true. The only thing that amazes me about Bing is how useless most of the results are to my search criteria. I am in the market for a new game system, but if this is what I have to deal with on an XBOX, I have no interest. Looks like PS3 will likely be my choice.

  • Joe Youngblood

    does anyone else remember webTV? It looks like MS found a way into living rooms without forcing consumers to buy new hardware, using an oversized remote, and being forced to us an OS that was designed for cell phones on a 50″ TV screen.

  • Jeremias Stelter

    Oh Great, not! What?! No one else wanted bing so force the gamers to use it? No thanks.

  • Dan J.

    Err…. no thanks. However, in response to P.B…. if a console’s search capabilities are your primary concern, then perhaps gaming isn’t for you. I use my xbox for gaming 99.9% of the time, and the other 0.1% is when I click on something else by accident.

  • Jeremy Labadie

    I think this article misses the mark. Bing is not the “focus” or the “hub” for the new UI. It is a new “feature”, and a debatable one at that since most people don’t really care about bing. It is like swiping left on your iPhone and using the search. If your the type of person that uses that search then you might find this useful. If not, then there is a good chance that you will never even know it is there.

  • Jeremy Labadie

    I should clarify my post. The bing screen is the furthest left option (like search on iPhone). If you want it, you can scroll left to it. If you don’t like it, then don’t scroll left and you will never see it. That is why I think calling it the “hub” or “focus” of the new UI is a bit off the mark, that’s all, since you have to go to it on purpose in order to use it, as opposed to it being thrown in your face on every screen.

  • Matt McGee

    Thx for the comments, Jeremy. My use of the word “focus” is related to the fact that it’s the big part of their marketing — they’re focusing on the poor search experience that set-top boxes offer and positioning Bing/voice search as the differentiator on Xbox.

  • Jeremy Labadie

    Thanks for the clarification Matt, I wasn’t trying to slam your article, rather just point out to the folks that are criticizing it that the bing integration really isn’t that big of a deal.

  • P.E.

    I never use bing Xbox services but after reading your posting and kowning about its sound searching facilities………….I am going to experience it.

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