Bing & Yahoo Prompting iPhone Users To Switch Search Engines

We knew that Bing was added as an option in the default search engines used on the new Apple iPhone iOS4. But if you try to searching on either Bing or Yahoo when your default search provider is Google, both will prompt you to switch to their own search engine.

Not only will you be asked to switch, if you click okay, the switch will happen easily and automatically. Changing search providers on normal browser toolbars is not this easy, but on the iPhone, it can happen without a user really thinking about it.

Go to on your iPhone using iOS4. Note, I personally tested this on my new iPhone 4 (yea I waited on line this morning). Conduct a search and a prompt will come up. Notice, Google is my current search provider:

Bing & Yahoo Prompting Users to Switch

Clicking “Okay” will automatically switch my search provider in the top right box from Google to Yahoo:

Bing & Yahoo Prompting Users to Switch

The same applies from Yahoo to Bing:

Bing & Yahoo Prompting Users to Switch

Bing & Yahoo Prompting Users to Switch

Google is the only one of the big three not to prompt users to switch to them on the iPhone.

Note, to change your search provider manually, go to settings then click on safari and select search engine and pick your favorite search engine:

Bing & Yahoo Prompting Users to Switch

Postscript: Supposedly, this is not a new feature and has been how this has been handled since 2009. A Yahoo spokesperson told us:

This is a Yahoo! Search feature, and not specific to the new iPhone OS. If you conduct a search on the iPhone/iPod through Yahoo!, and have another default search engine set on the browser, we’ll prompt the user to see if they’d like to make Yahoo! Search default. If the user selects no, they won’t see the message again.

This is something that we enabled on the iPhone in November of 2009; we tested it earlier in 2008/2009, and then re-enabled it after last year’s Yahoo! mobile homepage launch.

Related Topics: Channel: Mobile | Google: Mobile | Microsoft: Bing | Microsoft: Bing Mobile | Top News | Yahoo: Mobile & Go


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Franklin Kuok

    Yeah, I have an iPhone 3GS and haven’t upgraded to the newest iPhone OS and Yahoo! prompts me with that question when I do a search on Yahoo!

  • Clifford Bryan

    Might be time for me to get an Iphone. It seems like it’s the cool thing to do. I’ve been trying to hold out. Don’t no how much more I can last

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide