Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
Topic: IPod
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
SearchCap: The Day In Search, November 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Unveils New Top-Of-Page Bidding Options Google introduced a report in July that let AdWords advertisers compare performance between top-of-page ads and those appearing on the side (and now the bottom) […]
Google Acknowledges Bug in AdWords Keyword Tool
Observant users of Google’s AdWords Keyword Tool have noticed something odd in recent days — when you do an exact match search on certain terms, the volume reported is zero. Surely someone has been searching on terms like wine, iPod, and dogs. Indeed, a Google spokesperson confirms that it’s a bug. “We’re aware of a […]
SearchCap: The Day In Search, September 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]
The Growing Portrait Of Google As A Big, Scary, Expanding Everywhere Copy Monster
Twice this year, Google’s been fairly frank and vocal about something competitors have done that it feels is unfair. Twice, I’ve watched the technosphere largely react by beating the company over the head with a “You do whatever you want and copy everyone else” stick. Does that measure up, and more so than for Google […]
Does This Website Usability Fairy Tale Have A Happy Ending?
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by […]
Why The Mobile Web Is Foundation Of The Best Mobile Strategies
Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?” I heard this same question in a panel I was on at Digiday Mobile in September […]
Bing Shopping Adds List Sharing Through Facebook
One of the things that people do with their smartphones in stores is take pictures of products and send them to friends and family for feedback and advice. A version of that process has been developing in parallel online through the numerous “social shopping” sites and has existed forever in good old-fashioned email. Now Bing […]
Apple, Google And Steve Jobs’ Earnings Call Trash Talk
Yesterday afternoon during the Apple earnings call we heard a lot of what might be called, on the basketball court (and elsewhere), “trash talk” from Apple CEO Steve Jobs. Jobs was “on fire” and took on various Apple competitors but especially Android and why he thought that Apple’s “integrated” approach was better and ultimately would […]
Bing & Yahoo Prompting iPhone Users To Switch Search Engines
We knew that Bing was added as an option in the default search engines used on the new Apple iPhone iOS4. But if you try to searching on either Bing or Yahoo when your default search provider is Google, both will prompt you to switch to their own search engine. Not only will you be […]
Google Chrome OS Launching Fourth Quarter Of 2010
Daniel Crawrey reported that Google said their operating system, Chrome OS, will be launching officially in the fourth quarter of this year. Google’s VP of product management, Sundar Pichai, made this announcement at the COMPUTEX technology forums event yesterday. In light of yesterday’s story on Google banning Windows OS this makes this announcement a bit […]
Fox In The Henhouse: How To Recruit Your Competitors’ Facebook Audience
Aggressive marketers have been infiltrating competitors’ camps since long before Odysseus sought covert entrance to Troy by way of the fabled Trojan horse. Search and social media marketing tools elevated competitive intelligence to the level of industrial espionage, in the hands of the unscrupulous. That said, somewhere to the left of that ethical line in […]
Up Close With Google Search Options
Now that Google Search Options has added new features, I thought it was a good time to revisit how everything works — and in some cases, doesn’t work. Let’s get up close and personal with all the filtering options! NOTE: See Meet The New Google Look & Its Colorful, Useful “Search Options” Column for important […]
iPhone’s Spotlight Search
This Friday, I was one of the million people to get a new iPhone 3GS. After getting through my activation issues I had some time to test out the new search feature on the iPhone, named Spotlight (from Apple OS). With the new iPhone, you can have an unlimited number of applications, so finding those […]
Powerful Linkbait: Contests & Incentives
Most people in the industry look at contests and incentives as branding and marketing tools. However if you are willing to get creative, you can turn a contest into a powerful link building tool that will, over time, help your organic rankings. When most marketing and advertising teams look at a contest they are looking […]
See Yahoo’s New Image Search Ads In Yahoo News
A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads. I received a heads up from Gary Price that Yahoo is now showing image ads on Yahoo […]
Online Video Tactics For Small Businesses
Online video has been explored as marketing tool by large companies, and as a buzz-builder for content producers of all sizes. But what about small businesses: can they jump into the fray and get noticed by video audiences? The short answer is yes. Let’s look at some formats and how they can fit into your […]
Drill, Baby, Drill: Google Finance Gets Ads; Google News Testing Them
In my Ad Age column last month, I joked about Google taking a “drill, baby, drill” approach in rolling out more ads everywhere on its properties. Now the latest ad reservoir to be tapped: Google Finance, as announced today on the Google Blog. You’ll find a new box as shown above sporting ads on the […]
How To Get Discovered Through Video Search
You may have heard the story about how the band Journey found a replacement for their lead singer on YouTube. Videos of Arnel Pineda performing Journey covers in the Philippines were uploaded to YouTube by Pineda’s friend in February of 2007. These videos caught the eye of Journey guitarist Neil Schon, who happened to be […]
Google Feeling Green: Testing Green Color Scheme
iCrossing reported noticing that Google is showing a green user interface within the Google Directory search results and also, in some occasions, for main Google web search results. The most shocking green interface is when you look and compare the typical blue bar to a green bar when Google is showing yellow ads. Here are […]
SnapStream Brings The “Power Of Search” To Television Programming
Imagine TiVo on steroids combined with a search engine like Google. It exists today, but for the enterprise market. That product is called SnapStream TV and it allows thousands of hours of programming to be recorded – up to 10 shows simultaneously – and then, using closed caption transcripts, brings keyword search and related capabilities […]
YouTube Adds “Discovery” Stats & Updates Page Design; Barry’s Search Video Podcast
YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video page.
SearchCap: The Day In Search, January 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
TV Is Dead: Long Live Distributed Video
Almost since its mainstream introduction in the 1940s and 1950s, television has been the dominant mass medium. Today, television ad revenues in the US are estimated to be between $60 and $70 billion. But the internet, like cable TV and DVRs before it, is shaking up the industry and fundamentally changing consumer behavior. There are […]
Saddam Hussein, Britney Spears, Harry Potter, & Recycling In Yahoo 2007 Top Trends
What do Saddam Hussein, Britney Spears, Harry Potter, and recycling all have to do with each other? They all made the Top Trends in Yahoo Search in 2007 list. The top news story search in 2007 was Saddam Hussein; the top environmental search was recycling, the top troubled stars search was Britney Spears; the top […]
Flight Tracking, Airport Conditions, Real-Time Traffic, & Other Thanksgiving Search Tips
With the US about to celebrate the Thanksgiving holiday tomorrow, how are the major search engines gearing up to support an onslaught of Thanksgiving queries? Let’s take a look at how you can use them, ranging from flight tracking tools to special "shortcut" or "smart answer" boxes leading to related information. Many people travel by […]
Yahoo Podcasts To Close; The Sorry State Of Podcast Search
Sigh. As someone who produces a podcast — and who has enjoyed searching for podcasts when going on roadtrips — I don’t get why podcast search isn’t more supported by the major search engines. Yahoo Podcasts, rolled out with promise back in October 2005, now sports a message at the top of the page saying […]
Search In The Year 2010: Part Two
Several weeks ago (seemingly years) Just Behave featured Part One of the summarized interviews with my personal dream team of search usability: Jakob Nielsen, the Web’s best-known usability guru Marissa Mayer, Google’s VP of user experience and interface design Michael Ferguson, one of the architects of Ask’s unique user experience Larry Cornett, the VP of […]
Search & Serendipity: Finding More When You Know Less
Today, Just Behave welcomes the second of our guest columnists, Larry Cornett, Vice President of Search Experience at Yahoo.—Gord Hotchkiss Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme, or just open your favorite RSS […]
iPhone’s Perceived Usability Contributing To Massive Consumer Demand
iPhone skeptics take note: The Wall Street Journal (subscription required) reports that the iPhone has sparked massive consumer interest and may enable AT&T to capture other carriers’ customers. According to an M:Metrics survey cited in the article: Two-thirds of mobile-phone users who are interested in purchasing the iPhone aren’t AT&T customers but would be willing […]
Search In Pictures: Easter; Search Fun, Google Power, Art & Signs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Social Media Marketing for Small Business
While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by “unsexy”, they often mean “small business”—there’s an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media demands a big chunk of your […]
Why The SEO Folks Were Mad At You, Jason
Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]
Boxxet Offers “Best Of” Collections On Popular Topics
Boxxet is a new service which combines aspects of computer automation with community and social commentary and ranking systems to create “box sets” of web based content for specific topics. It’s an interesting idea—sort of a multimedia directory of links to web, news and blog content, photos, forums, online bookmarks and “stuff,” products available for […]
Top Searches At LYCOS In 2006
LYCOS sent me the top searches data from their database in 2006. Here it is: The LYCOS 50 Top 10 Search Terms for 2006 are: Poker MySpace RuneScape Pamela Anderson Paris Hilton Pokemon WWE Golf Spyware Britney Spears
SearchCap: The Day In Search, Dec. 13, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
AOL’s Top Searches Of 2006
Gary Price reports that AOL has released their top searches of 2006. The results are categorized by “Overall Search,” “Video Search,” and “People Search.” Top overall search is “Weather,” the top video search is “iPod” and the top people search is “Paris Hilton.” You can find the results over here.