Bing’s New iPhone App Goes Live

Microsoft’s new Bing iPhone app — that’s right, you heard it correctly — is an accomplishment on many levels. Microsoft has come a long way in acknowledging the importance of the iPhone platform. And the app itself offers a terrific overall mobile search experience, particularly in maps and local. It’s available this evening in the iTunes app store.

In short, it’s well designed, intuitive, pleasing to look at and most importantly useful. How does it compare to Google, which dominates search on the iPhone? It stacks up very well and offers a more “integrated” experience in many respects. Barry Schwartz and I have both been playing with it and are impressed.

On the homepage it highlights several categories of information:

  • Images
  • Movies
  • Maps
  • Directions
  • Business locations and related information
  • News

However it also does general web search for any query.

Picture 102

Queries can be keyed in or spoken, with “voice search” from Tellme. In my several quick tests of the voice search capability it was generally very accurate. Barry’s side by side voice search comparison found that Google’s voice search was slightly more accurate than Bing in the several queries he tried.

Users can search directly for business listings or browse by category (location is automatic) to find the nearest desired business type.

Picture 96

All business listings offer “one-click” directions on the integrated Bing Maps. Users can obtain walking or driving directions, as well as change the look or imagery on the Map.

Picture 99

Traffic is also available with a click:

Picture 103

There are predictive search suggestions and search history, to look up previous queries as well.

I’ve only played with it for a couple of hours in total and haven’t done systematic side-by-side testing of Google and Yahoo’s iPhone apps to compare search queries and results. But my initial impressions are very favorable.

Building an iPhone app is an important step for Microsoft to gain access to the mobile internet’s most active and engaged audience right now. And when many of them download it they’ll be very pleased (maybe surprised too) with how good it is.

Next stop . . . Android.

Related Topics: Channel: Mobile | Google: Mobile | Microsoft: Bing | Microsoft: Bing Maps & Local | Microsoft: Bing Mobile | Microsoft: Bing Voice Search | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide