Buy YouTube Promoted Videos Through Google AdWords

The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. […]

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The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today.

Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. Opening up the management within the AdWords console will hopefully give the product more exposure to advertisers. I personally tried to find this in my AdWords account, but could not find it. So maybe the roll out has not hit all advertisers just yet.

Most recent news about this product was that Google enabled content powered YouTube ads.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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