Can Microsoft Retain The Bing-Curious?

Jun 2, 2009 at 1:09pm ET by Greg Sterling

According to Net Applications Bing saw lots of testing and trial usage in its first full day:

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According to the company, the usage is coming from Live Search users as well as Google, Yahoo and others. Early buzz for Bing has been mixed but positive. The question now is whether Microsoft and Bing can retain a big chunk of those users whom we might call “Bing-curious.”

Cuil when it launched saw a similar trend but then poor experiences led everyone to return to their respective engines on day two. That’s not going to happen with Bing. The question is how much of this early curiousity will turn into positive momentum?

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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