Compete Confirms Bing Gains

Last week both comScore and Hitwise showed gains for Bing. Meanwhile Google was off 2% according to both metrics firms. Today Compete released data that confirm the direction of the earlier figures: Bing up, Google off slightly:

According to Compete, both Google and Yahoo very modestly lost share, AOL and Ask were flat while Bing gained:

  • All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM
  • Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8%

Bing continues to show incremental traction.

The big difference between the Hitwise, comScore and Compete data is that Compete shows Bing now ahead of Yahoo, while comScore and Hitwise show Yahoo leading Bing. Hitwise, however, shows Bing and Yahoo much closer together than comScore, which still has Yahoo ahead by a little under three points.

All the usual caveats apply to taking one month’s data and inferring or extrapolating too much from it.

Related Topics: Channel: Strategy | Stats: Compete | Stats: comScore | Stats: Hitwise

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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