comScore: Search Behavior Is A Sign Of The Times
Feb 24, 2009 at 2:42pm ET by Matt McGee
You can watch the TV news, read a newspaper, or maybe drive down your street to see signs of the current financial struggles that many Americans are facing. You can also take a look at what Americans are searching for online. That’s what comScore has done, and today’s announcement confirms that we are what we search for.
Searches for terms related to the economic struggles rose dramatically during 2008, according to the comScore report.
As the chart shows, searches for job-related terms like “unemployment benefits” and “unemployment” were both up more than 200% in 2008. Housing-related terms like “mortgage” and “foreclosure” saw significant increases in search activity, as did personal finance terms like “bankruptcy” and “coupons.”
It’s a sad reflection of the times, and one that fits last month’s comScore news that job search was the fastest growing search category in 2008.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Stats: Search Behavior, Stats: comScore sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Michael Martinez said " According to news sources, AOL's deal with Google runs out on December 17 and they have asked for (a"
- EkOz said " IMO the pitfall in how Youtube handles ratings is that they only desplay an average rating. With no "
- Robert said " There are smart phones that have RSS feed option in them. So even if your site is not mobile friendl"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- JenSense
- Adam Sussman (ShandyKing) | Internet Marketer / Entrepreneur
- Hamlet Batista dot Com
- SiteLogic – Marketing Logic
- Mel Carson
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
