Enhanced Campaigns: Product Listing Ads Now On Smartphones
Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligble to run on smartphones, product listing ad campaigns must be upgraded to enhanced. Below are two screenshots of how the ads are appearing:
Ginny Marvin on March 13, 2013 at 11:02 am | Reading time: 1 minute
Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs.
To be eligble to run on smartphones, product listing ad campaigns must be upgraded to enhanced.
Below are two screenshots of how the ads are appearing:
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.