Enhanced Campaigns: Product Listing Ads Now On Smartphones

Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs.

To be eligble to run on smartphones, product listing ad campaigns must be upgraded to enhanced.

Below are two screenshots of how the ads are appearing:

Google Product Listing Ads on Smartphones Google Product Listing Ads on Mobile


Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Google: AdWords: Product Listing Ads | Search Ads: Mobile Search


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Terry Whalen

    More mobile PLA traffic if you switch to Enhanced Campaigns. We are already getting mobile traffic, but we’re going to make the switch in hopes there is more mobile traffic when Enhanced is turned on…

  • http://twitter.com/bloomarty Martin Röttgerding

    I don’t think campaigns need to by upgraded to enhanced to receive mobile PLA traffic. At least ours don’t – we’ve enjoyed mobile PLA traffic since the end of 2012 and our non-enhanced PLA campaigns still do today.

  • http://www.facebook.com/profile.php?id=1721799703 Facebook User

    What is your cr on mobile pla compared to desktop?

  • Prakash

    As I understand there will be no change in traffic if you switch to enhance campaign as of now.

    However after 22nd July’13 it is must and campaigns will forcefully switched to enhance campaign by Google.

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