Facebook Adds Microsoft Live Search

Extending a partnership that dates back to 2006, Facebook today added Microsoft’s Live Search to its offerings, giving users in the U.S. a way to search the web without leaving Facebook.com. An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has been providing ads on Facebook since August, 2006.

The initial implementation of Live Search is understated, to say the least. The Facebook search box gives no immediate indication of its new capabilities:

MSN Live Search on Facebook

It’s not until you begin typing in the search box that a “Search the Web” option appears:

MSN Live Search on Facebook

And after completing a search, “Web” is one of the tabs that appear above search results:

MSN Live Search on Facebook

Finally, if you click the “Web” tab, in the upper right above the search results is a link to perform the same search on Live.com:

MSN Live Search on Facebook

(Strangely, in the case of a search for my name, at least, the search results on Live.com are different than what shows up from Live.com under the “Web” tab on Facebook.)

On the Live Search Blog, Microsoft’s Angus Norton says they’ll rely on user feedback to “explore additional ways to integrate Live Search more deeply into the Facebook experience.” Facebook’s blog post announcement calls this a “first step,” and also promises more web integration in the future: “…we’re working on a number of other new ways to leverage all the web has to offer.”

The addition of Live Search on the Facebook platform helps Microsoft catch up with both Google and Yahoo. Google provides the web search and text-based ads on MySpace. Yahoo provides search, content (Yahoo! Answers and Yahoo! Music), and advertising on Bebo.

More on Techmeme.

Related Topics: Channel: Display | Microsoft: Bing | Microsoft: Content Ads | Microsoft: Partnerships | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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