• Peter Parker

    Great post. It’s really easy to get lost in the SEO game when trying to acquire rankings. In reality, it should be about improving the quality of the product rather than tricking an automated system.

  • Scott Davis

    Excellent title on this one. :)

    “Truth #1—Claiming Your Google Listing Can Help SEO”

    While I won’t give away my evidence to the masses… this is fact, not supposition. Google map listings can completely change a SERP set, regardless of the domain authority or page rank of the page being linked to the G-Map. (Google itself has 99 domain authority and this is a Google link).

    “Truth #2—Quality Over Quantity In Local Niches”

    Typically, if you’ve got bad links pointing at you, Google may ignore them for a while unless you happen to cause Google to recrawl your entire site (major sitewide changes: eg. Implementing Authorship in a site template) or an alogrithm update catches you.

    “Truth #3—Social Signals Create Backlinks”

    Twitter links are all nofollow. Those aren’t going to boost your organic rankings. The only social signals Google really pays attention to are from G+ where they have complete control over the system and information being exchanged. Google LOVES their own products.

    “Truth #4—The More True Interest Within Google+, The Better”

    The real power of Google+ is in personalized search & expanding your G+ network large enough to influence personal search on a local level, especially for small businesses.

    “Truth #5—It Must Make Sense To The Customer”

    Totally true. On page behavior metrics can GREATLY influence your SERP position. Having a bounce rate of less than 1% for your home page isn’t going to make you rank #1 for that page’s primary keyword, HOWEVER, it can certainly help you maintain a #1 ranking if you already have it. Those are all UX metrics that Google pays attention to. (And yes… this bounce rate for organic traffic IS possible.) http://screencast.com/t/Tpyf2Z9p94I

  • Townsendhomes

    Businesses that build their online vehicles with the end-user in mind will be rewarded in the rankings. I hear this over and over. Besides building a navigable site, mobile site, create great content… I’m at a lose for what to do.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Truth-social media is one of the best ways to reach our audience and to rank higher in SERPs. Your business can never compete with others without this tool in your list. I hope that every marketer should take time reading this post.

  • Scott Davis

    That’s crap. If you don’t optimize your website so people can find you, you can “build it” but they won’t come.

    Optimized Title Tags, meta descriptions, image alt tags, a clean site with no 404 errors, 302’s, in-site 301’s (update your navigation if you move a page), a Google places listing (G-Maps or G+) and a collection of legitimate citation links from real sources (YEXT can help with this part).

    As far as the on-page optimization… You’re just telling people what they’re going to find on the page via your title tag & meta description. Best advice I can give here is to TELL THEM WHAT’S ON THE PAGE!

    If what’s on the page isn’t something the masses are looking to consume content wise on the web, perhaps it’s time to review the content and create some that people are looking for.

    There’s no short explanation on how to do this or easy answer to showing up in SERP. It’s pretty much an all or nothing deal. If you cover all the bases, you’ll show up. If you don’t, you probably wont.

  • Scott Davis

    Google doesn’t pay attention to social signals outside of G+.

    Facebook & Twitter Social WILL NOT make you rank higher in SERP

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Do you have any proof? I would like to see it.

  • http://www.prosemedia.com/ Justin Belmont

    Thanks for this well-organized article, Chris. It’s always interesting to see facts and fiction placed next to each other, as it really makes you consider how silly some of these myths are. For example, I can’t believe people think that social media can’t help SEO; at Prose Media, we help create quality content for various social media platforms, so that people who don’t use social media themselves can still take advantage of it!

  • http://benwynkoop.com Ben wynkoop

    More important for SEO than propagation, social media serves as a channel to connect with those who will eventually link to your website. By promoting content and interacting with your network, you can build an audience and reach influencers, to continually earn backlinks. Become the “Oprah” of your niche.

  • http://www.xiereo.com/ Nidhi Shrivastava

    Yes great post. SEO work is always in a risk but its important to keep in mind that one should be away from spam. And this is really going to work for sure. May not give immediate result but benefits with time.

  • http://www.ecelticseo.com/seo-services/ Ryan Bryan

    It is really true. the more you rely on genuine things the better for you. Google being the internet giant finds it very easy to distinguish between fake and real. So better use your brains to imply genuine means to increase the quality and not to copy paste content or to imply foul means to get quick traffic and rankings.

  • andrew carter

    The today’s SEO is greatly influenced by the responsive web design concept. A great web design explore easy SEO process, as the main aim of seo is to grow business. What a business require is to establish a good position in the market. The SEO is all about to establish your business as a Brand.