• qualifiedimpressions

    Trying to get the development staff on board is no easy task. But as you so correctly note, if you have their attention always best to keep expectations within reason and be able to demonstrate and quantify the results of your campaign. 

  • Patrick Lundbom

    Eric, can you please clarify the equation for the last part of the NBOST?  Seems like something is missing or the asterisk is throwing me off.  Are you multiplying twice?

  • http://twitter.com/richardtvaughan Richard Vaughan

    Nice to see you skipped the really important bit about how to provide an estimate on the traffic impact of a project. Considering you mention it as being so important, I am suprised you didn’t elucidate a bit further.