Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site back...
Nov 9, 2018 at 10:24 am ET
Eric Enge
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
The age of voice assistance and a new input paradigm
SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally powered...
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....
How Google’s March, April and August updates might fit together
In Google's mind, does brand authority trump breadth and depth of content? Here's a new perspective connecting the dots between three significant...
A closer look at Chrome’s User Experience Report
Google's Ilya Grigorik offered this breakdown at the SMX Advanced event in June. Here's a...
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced...
Voice search & virtual assistants — SMX Advanced Session Recap
With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation...
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West. ...
Session recap from SMX West: Optimizing for voice search and virtual assistants
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and...
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls...
Case study: On-page + off-page SEO working together = success
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving...
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a...
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's...
Mobile-first updates from SMX East
What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and...
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge...
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan...
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages...
Stop oversimplifying everything!
The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on...