SEO
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Eric Enge is President of Pilot Holding. Previously, Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
SEO
Should robots.txt support a feature for no indexation? Take the survey
"I'd like to avoid adding more directives. I'm still not aware of common issues caused by this documented functionality," said John Mueller.
Amazon
Ask the expert: Demystifying AI and Machine Learning in search
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.
Amazon Advertising
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
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Bing’s holistic view of search on display at SMX West
Bing's keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand.
Amazon Advertising
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site back on track.
Amazon Advertising
The age of voice assistance and a new input paradigm
SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally powered experiences with customers.
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Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold.
How Google’s March, April and August updates might fit together
In Google's mind, does brand authority trump breadth and depth of content? Here's a new perspective connecting the dots between three significant algorithm updates.
Amazon Advertising
A closer look at Chrome’s User Experience Report
Google's Ilya Grigorik offered this breakdown at the SMX Advanced event in June. Here's a refresher.
Bing
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.
Amazon Alexa
Voice search & virtual assistants — SMX Advanced Session Recap
With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.
Amazon
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the three speakers shared on the topic of SEO ranking factors.
Amazon
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation pages.
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
Amazon Alexa
Session recap from SMX West: Optimizing for voice search and virtual assistants
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.
Google: SEO
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
Amazon Advertising
Case study: On-page + off-page SEO working together = success
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic.
SEO
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.