Google Now Supports “Author” Tag

Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web.

The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my other sites.

It uses the rel attribute, so all you need to do is add the rel=”author” to your author’s hyperlink on the article page. For example:

Written by <a rel=”author” href=”../authors/mattcutts”>Matt Cutts</a>.

As Google explained, this tells search engines: “The linked person is an author of this linking page.” The rel=”author” link must point to an author page on the same site as the content page. For example, the page could have a link to the author page at Google uses a variety of algorithms to determine whether two URLs are part of the same site. For example,,, and can all be considered as part of the same site, even though the hostnames are not identical.

Plus you can use the rel=”me” to communicate to the search engine that the links on an author page all represent the profile of the same person. Google gave an example:

Say that Matt is a frequent contributor to Here’s a link from his author page to the page he maintains on

<a rel=”me” href=””>Read more about Matt</a>

In turn, Matt’s profile on points back to his author page on, like this:

Matt has also written <a rel=”me” href=””>lots of articles for the Foo Times</a>.

The reciprocal rel=”me” links tell Google that the profiles at and represent the same person.

I do not know if Google will just pick up the markup and trust it or if Google has to whitelist your site to be approved for this markup. You can test it using the Rich Snippet testing tool.

Related Stories:

Related Topics: Channel: SEO | Google: Authorship | Google: Rich Snippets | Google: SEO | Google: Webmaster Central


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Rajeesh Nair

    Hi Barry,

    Is this something related to Guest Blogging?
    I mean if I write posts on blogs other than my personal blog and use this Author tag in the hyper link code from those blogs i.e. Author Page to my personal blog and take advantage of it.

    If I am correct then Can you explain what about other Authors on those blogs. For eg. if you use this tag in your author page at Search Engine Land then what about other authors in here.
    Will they be using the same “rel=me” tag.

    Please let me know about this more in detail..


  • Phillip Marquez


    If I’m understanding this correctly, the rel=”author” tag would be used at the article level, whereas rel=”me” would be on the author’s page. So rel=”me would be used by multiple authors, but only on their respective page.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide