Google Adds Structured Data Markup Helper Tool

Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page.

Google announced two upgrades here to the structured data tool.

Google added a new tool to allow webmasters to visually markup their webpages and then download the the HTML markup code to add to their HTML. The tool is named Structured Data Markup Helper. The tool lets you click on the various content and images on the page and then mark what data item type it is. Here is an example of an article data type, but Google supports events, local businesses, movies, products, restaurants, software applications and TV episodes, as well.

Here is a picture of the editor:

Here is a picture of the html output:

This tool is similar to the data highlighter tool; but, this is completely Web based and also supports the structured gmail formats.

The second one, we covered last week when Google added new data types to the data highlighter tool. The new types supported by the data highlighter tool are products, local businesses, articles, software applications, movies, restaurants, and TV episodes.

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