Google has been recently promoting AdSense over the radio, in fact, @AdSense tweeted about the radio commercial, asking if “you heard it, and where.” A Google spokesperson confirmed the AdSense radio ads in a statement to Search Engine Land:
Google is currently running radio ads to promote AdSense. AdSense is an innovative program that helps website owners earn money by displaying text and image ads on their websites.
On a related note, two nights ago, I saw a commercial for Microsoft’s Bing Travel (remember Farecast). Ars Technica posted the commercial, which I personally think is a great commercial. Here is a video of the TV commercial for Bing Travel:
Microsoft is known to do commercials to promote Bing, but Google is known for often not using traditional means of promotion. Only until recently, has Google done promotion for their products, including Google MAps, Chrome and so on.
I heard the AdSense radio ads were targeting “mommy bloggers,” but then I saw additional tweets saying it also targeted “finance site owners.” So I assume there is a wide range of flavors of these ads. If you do hear any or get them recorded, please send them our way.
Update: Eric Goldman informed me that he heard an AdSense commercial targeting health-related sites Monday night at about 6:30 on 104.9 in Sunnyvale. And Mark Levine has tweeted about the Mommy Blogger focused ad on July 27th.
Related Topics: Channel: Display | Google: AdSense | Google: Marketing | Microsoft: Marketing
Like This Story? Please Share!
Like Our Site? Follow Us!
Follow @sengineland