Google Checkout Testing Large Buttons On AdWords

Jan 24, 2007 at 9:54am ET by Barry Schwartz

Google Operating Systems spotted Google testing large Google Checkout buttons underneath AdWords ads that are from merchants that accept Google Checkout. Here is a comparison image:

This begs the question, is Google going to far with giving Google Checkout merchants an unfair advantage or not? More discussion at Google Pushing Google Checkout More and New Google Checkout Promo; New Google Trust Worries.

Postscript Barry: Danny wrote an entry that has more on this named Google Checkout Blogs On Recent Promotions.

Related Topics: Channel: Retail | Google: Checkout

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://scientificsonline.com Jason

I did a double take when I saw those ads in the RSS feed. They are mine! ;-)

Thanks for the info. We were unaware Google was testing those options and now we know they were in fact tested on our ads.
http://www.tonyadam.com/blog Tony Adam

I made a comment about this in the other post, this all kind of makes me quesy as to see the direction of where Google is going with this.
http://www.thuk.co/ Neuro

ooh

Those buttons look awfully simlar to the buttons on a BT Intranet site I worked on years ago.
http://www.sitecreations.com/blog Scott Clark

And what, do you think the future holds for this button on the SERPS? Here’s my prediction (just a fun animation.)

http://sitecreations.com/blog/2007/02/the-future-of-google-checkout-buttons.html