Google Expands AdWords Bid Simulator To The Campaign Level

Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced. The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or […]

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Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced.

The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or ad group level. They can also see what would happen if they raised or lowered all of their bids within the campaign by a certain percentage — say, 5%. Advertisers can see what would result if you changed all campaign bids to the same fixed value.

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If a change looks promising, the system will be able to say whether an advertiser would need to increase the campaign budget to avoid being limited at the new bid value.

There’s also the opportunity to download the bid simulation data at the account or campaign level, and users can also download an AdWords Editor-compatible file with bid amounts at the simulated level, along with the ad groups and keywords to which they should be applied.

Campaign bid simulator can be found in the Opportunities tab within the left navigation tree.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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