Google extends Drafts and Experiments to Display Network campaigns

The testing feature goes beyond search.

Chat with SearchBot

lab-test-experiment-ss-1920

Campaign drafts and experiments in AdWords is now available for campaigns running on the Google Display Network.

You’ll now see the Drafts box next to the date range in the upper right corner when you’ve selected a display campaign. Clicking on that button brings up the dialogue box below showing the steps to get started.

drafts-experiments-adwords

Campaign drafts and experiments can be used to test changes to your campaigns, such as bid adjustments and strategies, without affecting performance. In drafts, you essentially make a mirror campaign in which to make changes. These can then be applied to the active campaign, deleted or executed as an experiment to test how the changes perform against the original campaign by designating a portion of the budget to the experiment for a period of time.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.