Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Topic: Google Display Network
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Why you should opt out of Google Search Partners
Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
Google folds Display Ads into Demand Gen campaigns
Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google’s new Demand Gen channel controls available in beta
Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
5 LinkedIn Ads mistakes that could be hurting your campaigns
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
Google is evaluating additional PMax brand safety controls
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Paid search for lead gen: Tips for new accounts with limited budgets
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
5 ways Google and YouTube advertisers can protect their brands
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.
Google launches new content suitability center in Google Ads
This update should improve efficiency, reduce errors and help advertisers going forward.
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
Google adds Smart Bidding for store sales to optimize bids for offline transactions
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they're ready to buy.
App advertisers can now use App campaigns for engagement without implementing deep links
The new option can cut down on developer support requests and takes users to the app homepage.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see more.
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
Google Ads significantly streamlines attribution reporting
It's also dropping "Search" from the name.
Now, get your Google Shopping ads on Gmail, Discover, YouTube
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.
As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
App campaign advertisers might see changes to asset reporting.