Google changes view-through conversion reporting for Demand Gen Display ads
Google is changing how Demand Gen Display ad views are counted for view-through conversion attribution.
Topic: Bronner's Christmas Wonderland
Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
Google Ads drops Display and Video planning from Performance Planner
Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.
Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
Google adds asset-level reporting to display campaigns
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.
Google Ads stops auto-opting search campaigns into Display Network
Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Names for Where Display Ads Are Shown
If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Benchmark Tools
If you are looking for trends, or simply to compare your results to others then our benchmark tools are for you. We’ve gathered and processed data to give you running averages across all the most important online advertising metrics. Each benchmark can be broken down so that you can find information that reflects your own […]
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
Google AdSense moves to a first-price auction model
By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently offer.
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer journey.
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
Types of Impression
One of the easiest things to trip up on in digital marketing is the word “Impression” because it can mean so many things. It always means *roughly* the same thing, but *roughly* doesn’t cut it if you are serious about what you are doing. A Page Impression is different from an Ad Impression, which is […]
Display Advertising Guide
Display Advertising is how most of the internet funds itself. Image or video ads shown on websites make most websites free at the point of use. They are also a vital tool in any Digital Marketers’ arsenal. While they don’t have the highest conversion rate, banner ads are a vital part of the digital marketing […]
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety.
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
320×480 – Mobile Interstitial
The 320×480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480 pixels tall. This ad size is known as a Mobile Interstitial. It is generally pretty effective but also pretty annoying. This ad size is intended to be a full-screen ad on smartphones. 320x480s can also be used as a […]
Campaign-level conversion actions now live for Google search, display campaigns
Campaign action sets are also available to optimize campaigns for multiple conversion actions.