Google

Google Mobile Friendly Label Goes International

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Google announced they are now launching their mobile friendly label in the snippets of the mobile search results. It officially launched three-weeks ago, but today, that label is going international.

Google has added the mobile-friendly label to all languages and all localized versions of Google mobile search.

Google explained on Google+ that the label is “now available for all languages.”

Above is a picture of the mobile label on Google Japan. I’ve also documented several other languages, but you should soon be able to see it globally in any localized version of Google mobile search.

How can you ensure your site includes this mobile friendly label? Review the Google mobile guidelines and then use the Google mobile usability reports or the mobile friendly testing tool to ensure you are complaint. Do not forget, Google is experimenting with mobile ranking factors.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.