Google: ‘No Immediate Plans’ To Drop Old Analytics Code Support


Despite switching to a new Google Analytics tracking code 16 months ago, Google says it has “no immediate plans” to stop supporting the old code. Royal Pingdom raised the issue when it found that 40% of the most popular web sites that use Google Analytics are still using the old urchin.js code.

We contacted Google today, and a spokesperson gave us this statement:

“We have no immediate plans to decommission urchin.js. But there will come a time when we do and at that point, we will make sure users get clear advanced notification from us and time to switch. In the meantime, there are plenty of good reasons to switch to ga.js now anyhow, so feel free to get started early.”



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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