Analytics & conversion

Google: ‘No Immediate Plans’ To Drop Old Analytics Code Support

Despite switching to a new Google Analytics tracking code 16 months ago, Google says it has “no immediate plans” to stop supporting the old code. Royal Pingdom raised the issue when it found that 40% of the most popular web sites that use Google Analytics are still using the old urchin.js code.

We contacted Google today, and a spokesperson gave us this statement:

“We have no immediate plans to decommission urchin.js. But there will come a time when we do and at that point, we will make sure users get clear advanced notification from us and time to switch. In the meantime, there are plenty of good reasons to switch to ga.js now anyhow, so feel free to get started early.”

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About the author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.