Google: ‘No Immediate Plans’ To Drop Old Analytics Code Support

Apr 9, 2009 at 1:56pm ET by Matt McGee

Despite switching to a new Google Analytics tracking code 16 months ago, Google says it has “no immediate plans” to stop supporting the old code. Royal Pingdom raised the issue when it found that 40% of the most popular web sites that use Google Analytics are still using the old urchin.js code.

We contacted Google today, and a spokesperson gave us this statement:

“We have no immediate plans to decommission urchin.js. But there will come a time when we do and at that point, we will make sure users get clear advanced notification from us and time to switch. In the meantime, there are plenty of good reasons to switch to ga.js now anyhow, so feel free to get started early.”

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: Analytics sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

kloeprich said " The recent news confirms suspicions I’ve had that News Corp and MS were already in negotiations with"
Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"
dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: