Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

By Amy Gesenhues

Published: July 9, 2015 at 2:08 pm

Movies
Google has put together a few figures sure to pique the interest of film promoters. According to Google’s data, the number of mobile searches on its site for movie showtimes has increased 41 percent so far this year.

With the help of market research firm Ipsos, Google used its search and movie trailer data from YouTube to see how consumers use Google to decide which movie to see see next.

The study found 74 percent of moviegoers search online to find showtimes, with 56 percent of searches related to movie tickets taking place on a mobile device.

You can read more about the study, along with a list of YouTube’s top five most watched summer movie trailers this year, on our partner site at Marketing Land: Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.