Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Topic: Ipsos
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
Google Reports A 41% Growth In Mobile Searches For Movie Showtimes
According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile.
Are Your Summer Hours Showing In Google? New Tool Makes Checking Google My Business Listings Easy
Be sure consumers will see you're open during summer hours when they search for your business.
Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive. A […]
SearchCap: Local Search “On The Go,” Google Maps Upgrades, App Annie’s New Mobile Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit […]
Research: 56 Percent Of “On The Go” Searches Have Local Intent
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
US Mobile Search Revs To Hit Nearly $4 Billion This Year
A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of […]
SearchCap: The Day In Search, September 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Years Later, BitTorrent Now In Google’s Auto Completions Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing […]
Study: 61 Percent Of Mobile Callers Ready To Convert
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that “click […]
Local Search A Multi-Site, Cross-Platform Affair — Report
Google may currently “own” search, but local search is a different story. Mapping sites, specialized local sites, general search engines and deals, as well as mobile browsers and apps constitute the distributed landscape of local, according to a new report, “The State of Local Search,” released yesterday by the Local Search Association (LSA), with data […]
Google: 50 Percent Of Those Exposed To Mobile Ads Took Action
Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. The sample consisted of 5,000 US adults who owned a smartphone and accessed the mobile internet. Most of the findings reinforce other studies that show how widely people now rely on smartphones across a spectrum […]