Google Says Panda 3.4 Is ‘Rolling Out Now’

panda-face-top-newsGoogle has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.

And they’ve taken the somewhat novel approach of using Twitter to make this announcement:

As the tweet above says, Google estimates that about 1.6 percent of queries are affected by this “Panda refresh.”

I’m calling this Panda update 3.4 primarily because we don’t know how substantial the update really is beyond the 140 characters that Google tweeted. We may update the headline later to call this 3.5 or possibly 4.0 if we learn more and a renaming is in order.

For more background on Google’s Panda updates, see the related articles below, which are listed in reverse chronological order. And if you’re completely new to learning about Panda, see our Panda: One Year Later infographic for all the background.

Related Topics: Channel: SEO | Panda Update News | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Traffic_Masters

    Should be fun… Hopefully we’ll seen an improvement and not a drop, but you never know until it happens.

  • Stephen Foreman

    From everyone I have been talking to, this latest change seems to have had quite a big impact!

  • aivil vin

    I Ponder what this Panda has in store for us bloggers this time !

  • DigitalKeyDesign

    Wow! Good to know. Thanks for the update, I need to do a little more research now.

  • DigitalKeyDesign

    Google is getting crazy!

  • Krunal Soni

    last update really helps me hope for the same for next

  • Gabriela Andrei

    It was confirmed officially on Google Inside Search blog:

  • John Smith

    a great out from google. Now google can stop the SPAM.!!

  • Larry Wall

    One of my sites went from 3k uniques/day down to <100/day overnight.  It's an images site…I hate Panda.  Hopefully one day the Panda will go extinct.

  • Daniel K.

    google swinging the banhammer, some already received notification mails from webmaster central with the following content:

    We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

    Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

    We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

    If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

    If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.


    Google Search Quality Team

    PS: holy paw of the google panda! webmaster help forum is a busy place now.

  • Dogfox

    The main point is that Google are losing money and changing the algorythm to penalise good sites that may be running adsense and earning them money along with the webmasters cut is only going to affect their bottom line and earn them even less money.  If you have any shares in Google I would suggest you sell them quickly before Bing takes over as number 1 .

    Why they would shoot themselves in the foot and cause the webmasters to hate and distrust them beggars belief.

  • Jonathan Blackwell

    I have several niche mortgage sites, March 21st the traffic fell off a cliff

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