How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Topic: Giant panda
SearchCap: Google review guidelines, Panda mode & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates local reviews schema guidelinesAug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth […]
With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
Google Explains What It Means To Be Part Of The “Core” Algorithm
To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right.
SEOs Confused, Puzzled After Google’s Mystery Update
Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.
Only 3 Weeks Until SMX Israel, Taking Place In Jerusalem
Don't miss the best search marketing conference in the Middle East, SMX Israel, on November 1, 2015, in Jerusalem.
Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update
There are many questions about the latest Google Panda update, Panda 4.2. Here are some answers for you from our talk with Google.
SearchCap: Google Search Console, Apple Maps & Panda & Penguin Speed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Lists The White House & Howard University For Racists Terms Where previous Google Maps hacks were arguably playful, this is ugly. Google: We Are Trying To Update The Data […]
Search In Pics: Matt Cutts Wearing Panda, Android Chicken Dance & Google Grass Signage
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Says No Panda Update Happened This Past Weekend
Google said on record there was no update over the weekend despite webmasters and SEOs noticing significant changes in their search rankings.
Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes.
Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
It has been over 4 months since a Google Penguin or Panda update and Google's John Mueller tells us the data updates are currently done manually.
Search In Pics: SCU Basketball At Google, Android Professor & Framed Panda
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack
We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.
How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
Google Hits eBay With Manual Penalty In Search Results
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, […]
RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and negative way. RetailMeNot was one of the larger sites on […]
Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is […]
Search In Pics: DooglePlex, Bing Football & Baby Panda
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Update Underway: But For Payday Or Panda?
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt replied saying, “Yup we saw that. […]
Google: We’re Unlikely To Confirm Current Or Future Panda Updates
What’s that, a Panda Update you just felt? Some believe so. But Google says it is unlikely to confirm that or any future Panda Update, as it has done in the past, because of the new “gradual” rollout infrastructure it is using for Panda Update changes. Earlier this week at SMX West, Google’s Matt Cutts […]
Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Significant Penguin Update Matt said that there will be a large Penguin update in 2013 that he thinks will be one […]
Search In Pics: Panda & Penguin Speakers, R2D2 Android & Google Workshop
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come
Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may […]
Google Panda Refresh On August 20: Version 3.9.1
Google has confirmed they have pushed out a Panda refresh this past Monday. This updated affected less than 1% of search queries and is a “minor” Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it. Here is that tweet: Panda data refresh this past Monday. […]
Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly
Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly. Speaking yesterday at […]
SearchCap: The Day In Search, July 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Not WHAT You Need to Go Viral – It’s WHO Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand […]
Official Google Panda Update Version 3.7 On June 8th
Google has confirmed the rumors of a Panda refresh happening over the weekend. Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide. As I said, the search forums took notice to major changes in the […]
Google Penguin & Panda Talk Now In Coffee Shops & Elementary School
As Google becomes more mainstream you hear random people in coffee shops, the grocery store, church and even kids in elementary school talking about Google’s updates. Google’s head of search, Amit Singhal, tweeted early this morning that he was at a local Starbucks and overheard a conversation that proved to him that Google’s latest updates […]
Funny Google Matt Cutts Mashup Video
It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug – you guys need a laugh. Sam Applegate put together a hysterical parody video of Matt Cutts talking about how to achieve number one ranking in Google. The […]
SearchCap: The Day In Search, May 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]
Google Says Panda 3.4 Is ‘Rolling Out Now’
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH — A Googler (@google) March 23, 2012 As the […]
“Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One
As Republican presidential candidate Rick Santorum loses two primary races to rival Mitt Romney, perhaps he can console himself with, ironically, another loss. Spreading Santorum, the page defining “santorum” as a by-product of anal sex, has finally dropped from the top results on Google. The related anti-Santorum blog, however, remains. And a page from Urban […]
Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More
It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm update that we […]
9 New Year’s Resolutions For Link Building In 2012
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in […]
The Most Popular SEO Posts Of 2011
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]
Google’s Holiday Gift To Webmasters: No Panda Updates Till Next Year
Yesterday, I made an assumption that Google would put all Panda updates on hold until after the holiday season. Google tweeted yesterday afternoon that there would be “no major Panda updates until the new year.” The last Panda update we had was labeled a “minor” update on November 18th and since then, it has been […]
Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs
Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]
Panda Update 3.0 Live & Panda “Flux”
On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).” Panda-related flux? Indeed, this seems to be the case, with site owners reporting Panda-related […]
Yet More Tips For Diagnosing & Fixing Panda Problems
Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda. Google told Barry […]